3 Quick and Easy Steps to Building a Multilingual WordPress Website
Want to build a multilingual website but not sure where to start? Worried it will take too much time, be too expensive, or too complicated? These are common myths. Building a multilingual WordPress website can actually be straightforward and simple. And as well as being relatively inexpensive to set up, translating your website will typically result in a bigger audience share and more engagement or sales for your business. Why it’s important to have a multilingual website There are various reasons why it’s important to have a multilingual website. Let’s dive into them. Reaching an international audience If you want your website to be available to a global audience, it’ll need to cater to a variety of languages. If people visit your website but aren’t able to view it in their native language, either their experience will suffer or they’ll be put off altogether. Improving your conversion rates From surveying 2,430 web consumers across eight countries, Common Sense Advisory found that over 70% of interviewees said they would be more likely to buy a product with information in their own language. More than 55% said that obtaining information in their own language is more important than price. Enhancing your SEO…
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