Newfold Digital Acquires YITH to Expand WooCommerce Expertise
Newfold Digital, the parent company of Bluehost, Yoast, and Web.com, has acquired YITH, a WordPress plugin company with more than 100 WooCommerce extensions. YITH’s has more than 2.3 million active installs across its suite of products. The company hosts 31 plugins on WordPress.org, many that are lite versions with commercial upgrades. YITH’s most popular product, the YITH WooCommerce Wishlist plugin, is active on more than 900,000 WooCommerce sites. YITH founder and CEO Nando Pappalardo said he started this endeavor in 2011, in a small apartment in Southern Italy. The project later became YITH, a company that has grown to employ 46 people. All YITH employees, including its leadership team, will join Newfold Digital as part of the acquisition. “The acquisitions of YITH and Yoast last year are a part of a long-term strategy to provide the best solutions to our WordPress customers and further our expertise,” Newfold Digital President Ed Jay said. “As a company providing WordPress solutions, we’re always looking for opportunities to create better customer experiences to help our customers succeed. YITH will allow us to offer a world-class WooCommerce experience and make it easier for our 7 million small business customers to thrive online, similar to how…
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