Pit Stop: Big Yellow Signs
I’ve always considered myself a contemplative person, and with good reason. In high school, I wanted nothing more on Friday nights than to drive to the Barnes & Noble in downtown Evanston—the home of Northwestern University—to drink cappuccinos and read poetry. Meanwhile, my friends were at parties. I immersed myself in the readings of Henry David Thoreau and Robert Frost: “Morning is when I am awake, and there is a dawn in me” and “I took the one less traveled by, and that has made all the difference,” respectively. When my friends wanted to yin, I tried to yang. When my friends rolled their jeans, I cut and frayed the bottom of mine. When my friends were listening to Metallica, I was listening to Sarah McLachlan. Which, to this day, is brilliant personal branding. I guess it’s safe to say that I never wanted my life to be the status quo. I sought every opportunity I could to do things differently. But as I have learned over the years, it wasn’t an act. It wasn’t me trying to be someone I wasn’t. Instead, it was me trying to be someone I was. I love what Sally Hogshead, world-class branding expert,…
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