The Death of Third-Party Cookies: Prepare for a Cookieless Future
If you keep up with the latest online marketing news, you might have heard that the cookieless future is upon us. Specifically, the death of third-party cookies is something that will upend how we do business on the Internet. While this move affects online advertisers the most, it’s natural to wonder what it means for your WordPress website as well. In particular, how can you leverage your website to best adapt to these changes? This guide covers all you need to know about the soon-to-be-cookieless future. Learn about what exactly this means and discover three major ways (with a bonus!) on how to prepare for it. Everything You Need to Know About the Death of Third-Party Cookies Before talking about what the online world will look like without third-party cookies, let’s get clear on some basics. What on Earth Is an Internet Cookie? Put simply, cookies are small bits of information saved by a web server during a user’s browsing session. This can be simple data like what you added to your shopping cart or more complex things like your browsing patterns and preferences. Depending on the website collecting this information, cookies come in two types: First-Party Cookies: These are…
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