How to Implement Video Marketing in Your eCommerce Store (4 Ways)
Are you looking for a more engaging way of promoting your products? Video marketing is a great medium for showing customers the value of your products rather than telling them. However, it can feel tricky to tackle if you don’t have experience with this advertising approach. Fortunately, implementing video marketing in your eCommerce store isn’t all that challenging. With an online video editor like InVideo, it’s simple to create audiovisual media, from fun marketing clips to seasonal gift guides. In this post, we’ll take a closer look at video marketing. Then, we’ll show you four ways to implement it in your eCommerce store. Let’s get started! An Introduction to Video Marketing Video marketing has grown massively in recent years, recording an online usage reach of over 90 percent. And yet, only 54 percent of businesses include videos on their landing pages. However, using videos is an easy way to bring your products to life. Unlike with static images, you can effectively show your product(s) in action: You can also demonstrate the benefits of using your products more effectively. This can help buyers understand your goods better, instilling plenty of confidence in their purchasing decisions. Additionally, videos can make your web…
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