MonetizeMore Acquires Advanced Ads Plugin
MonetizeMore, an ad revenue optimization company, has acquired the Advanced Ads plugin and will be hiring the team behind the products. The plugin’s ad management tools are used by more than 150,000 websites to create, display, and rotate ad units, as well as schedule and target ads based on preset conditions. It integrates with many other popular plugins like BuddyPress, bbPress, Elementor, MailPoet, Paid Memberships Pro, and more. The plugin is distributed on WordPress.org with commercial upgrades and add-ons available. Advanced Ads creator Thomas Maier launched the plugin 2014 after finding that most WordPress ad plugins didn’t support responsive ads, cached websites, or split testing for better performance. Over the past nine years his team has grown to 12 people supporting 40 million impressions. Maier said he “never found much joy in fulfilling the executive and administrative roles in such a successful project” and will be returning to working on a team with Advanced Ads’ customers as part of MonetizeMore. “I haven’t felt comfortable with a managing (aka ‘boss’) position for a while and wanted to get out of it before losing fun working with my team, product, and customers,” Maier said. “It was more a process than a specific…
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