Equalize Digital Raises Pre-Seed Funding for Expanding Accessibility Checker Plugin Development
Equalize Digital, a WordPress accessibility products and consulting company, has received an undisclosed amount of pre-seed funding from Emilia Capital, the investment company owned by Joost de Valk and Marieke van de Rakt. The investment will be used to accelerate the growth of Equalize Digital’s Accessibility Checker plugin, a tool for auditing websites for WCAG, ADA, and Section 508 accessibility errors. Emilia Capital now owns part of the company, although its owners were not given seats on the board. Equalize Digital founder and CEO Amber Hinds said they will be serving as advisors and playing a role in strategic planning, especially around marketing and plugin development. The Accessibility Checker plugin currently has approximately 2,000 active installs, according to WordPress.org stats, and the commercial upgrades make up a small percentage of Equalize Digital’s current revenue. “We built the initial MVP in 2020 with an SBA loan and since then the plugin has been bootstrapped by profits from the service side of our business,” Hinds said. “My partner Steve and I have been splitting our time between client work and working on the plugin. “We decided to bring on an investor because our ultimate goal is for the product to make up a…
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