iThemes Rebrands to SolidWP
iThemes, one of the oldest brands in WordPress that originally launched around theme products nearly 15 years ago, is rebranding to SolidWP. Over the years, the company’s products became increasingly centered on plugins, yet the old brand had so much name recognition that its leadership was not quick to change it. “iThemes is known today for security, backups, and site maintenance – none of which are well-represented in the name ‘iThemes,’” StellarWP Senior Director of Ops and Marketing Matt Cromwell said. “Additionally, the brand evokes the early 2000’s Apple era of technology, and we want to look toward the future.” This week the company kicked off a “rebrand in public” approach to updating its identity to be more aligned with promoting iThemes’ key offerings – its security, backup, syncing, and educational products. They will all be rebranded to the following: Solid Security Solid Backups Solid Central Solid Academy “This shift in branding signifies our renewed focus on providing a solid foundation for every WordPress website,” Cromwell said. “Our whole team, as well as our products, will pivot to focus on security, backups, site maintenance, and training as we enhance and improve our solutions for all of our users.” The rebranding…
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