Jetpack 12.8 Launches Jetpack Creator for Monetizing Content and Subscribers
Jetpack 12.8 was released this week, introducing Jetpack Creator, a new product under the Growth category that sits alongside the recently launched Newsletter product. Jetpack Creator is aimed at users who want to monetize their content and subscribers. It supports e-books, courses, paid newsletters, advertising, paywalled access, and other content monetization options. The market size of the creator economy is growing and established social networking apps are updating their offerings to better serve creators who are marketing themselves independently. According to Goldman Sachs Research, the creator economy could approach half-a-trillion dollars by 2027: As the ecosystem grows, the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion today. Goldman Sachs Research expects the 50 million global creators to grow at a 10-20% compound annual growth rate during the next five years. Jetpack Creator bundles monetization features aimed at this market. It enables access to 40+ blocks that allow creators to paywall content, add subscriber forms, accept donations, start a newsletter, and receive payment via Stripe or PayPal. Jetpack Creator also extends existing products, like adding the ability to import unlimited subscribers. The free Newsletter…
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