Makers of TinyMCE Acquire Setka

Tiny, the makers of TinyMCE, have acquired Setka, a content design and editing platform, for an undisclosed amount. Founders Katya Bazilevskaya, Alexey Ametov, Vasily Esmanov, Roman Khudonogov, and the rest of the Setka team will join Tiny as part of the agreement. Tiny has been tracking an increasing developer demand for rich text editing components, citing 8.1 million TinyMCE downloads (up 77%) and 106 million downloads of rich text editing components in general from NPM in the last 12 months (up 53% YoY). “TinyMCE has typically focused on the average business user or knowledge worker; someone familiar with Microsoft Word or Google Docs,” Tiny founder and CEO Andrew Roberts said.  “With Setka, we can now serve professional content creators and designers who want more advanced options.” TinyMCE is used by millions of WordPress users, most visibly in the Classic Editor plugin as well as the Advanced Editor Tools plugin, previously known as TinyMCE Advanced. Advanced Editor Tools adds a “Classic Paragraph” block to the block editor that gives access to the TinyMCE editor with configurable rows and buttons. It provides a stepping stone for those who are not quite ready to switch to the block editor. While Tiny is a…

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