Checkout Page Design: 7 Best Practices to Increase Conversions
Ecommerce is tough business. From increasing expectations online shops have to fulfill to cart abandonment, it’s not always easy to convert visitors into paying customers. A central element here: checkout page design. Think about it: you probably invested a lot in sourcing products, web design, and building traffic. Yet, in the end, the checkout page is the last part of your website that customers will interact with. After making a huge effort to get them there, it can literally make or break whether someone goes through with their purchase or not. If they don’t, all the work you did before is in vain. To give you the best chance of moving them from one camp to the other, in this post, we have compiled a number of best practices for checkout page design. Below, you will find tips how to create a checkout page that, while it won’t eliminate cart abandonment, at least can increase the number of people you convert to paying customers. But First, Some Statistics Before talking about improving your checkout page design, let’s talk some numbers that show why it’s a good idea. According to the Baymard Institute, the overall rate for shopping cart abandonment is…
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