WPChill Takes Over Gutenberg Forms, Plans To Shake Up the Free Forms Market
WPChill is now the owner of Gutenberg Forms, a project created by Munir Kamal. While still rough around the edges a year ago, the plugin was updated regularly and was something to at least keep an eye on as it matured. Extendify acquired it alongside Kamal’s Editor Plus and Gutenberg Hub at the end of 2020. Then, Gutenberg Forms seemed to stall. Since Extendify took over the project, outside of bug fixes, most of the changes revolved around the addition of its commercial template and pattern library. However, the plugin still racked up over 1,000 active installs and a 4.6-star rating. Cristian Raiber, the CEO of WPChill, said he had discussed acquiring the plugin early on. However, he backed out before closing the deal because his company already owned Kali Forms, a commercial forms solution. “After a while of not gaining enough market share with Kali Forms, we circled back, and luckily, this time around, Chris Lubkert, the CEO of Extendify, was actually looking for someone to take over the project (adopt it) and keep it going,” he said. There are no plans to merge the two form solutions. Both plugins serve different markets. “Kali Forms is a more complex…
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