A Complete Guide to eCommerce Analytics
With over 905 billion in online sales in 2022, it’s clear that eCommerce is the new norm. If you’ve launched a website for your store, you’re already on the right track. However, finding the right eCommerce strategies for your business can be tricky, and it can be challenging to secure a steady flow of customers. Fortunately, when you leverage information gained from eCommerce analytics, you can refine your strategy to maximize your profits. You can learn a lot from just a few simple data points, from tracking cart abandonment to successful conversions. In this guide, we’ll introduce you to the basics of eCommerce analytics. Then, we’ll share eight key metrics to track and show you a few of the best tools for the job. Let’s dive right in! An Introduction to eCommerce Analytics (And The Benefits of Tracking Them) In a nutshell, ‘analytics’ involves collecting and then assessing data for a specific purpose. Typically, this is done using advanced online software. However, some metrics can be determined by completing simple calculations. When it comes to eCommerce, the goal is to use insights gained from this data to continuously improve your marketing and sales strategies. Here are a few potential benefits…
…Full post on Torque Mag
Read Full
