Acquisition Alert: Kestrel Acquires Seven Barn2 Plugins
Katie Keith, CEO of Barn2, announced that Kestrel has acquired seven plugins from her company for an undisclosed amount. She had tweeted about her plans to sell the plugins back in January to focus on the more profitable plugins. This is Kestrel’s first acquisition. Kestrel is a new venture by the former co-founders of SkyVerge (creator of over 60 WooCommerce add-ons and acquired by GoDaddy in 2020). Their website describes the team as “a small but mighty team of seasoned WooCommerce professionals — we’re some of the top non-Automattic contributors to the open source WooCommerce project.” The acquisition encompasses five premium plugins and two free plugins, including WooCommerce Variation Prices, WooCommerce Express Shop Page, WooCommerce Shipping Calculator, WooCommerce Product Sample, WooCommerce Discontinued Products, and the free plugins WooCommerce Custom Add to Cart Button and Better Recent Comments. Katie explained, “it makes sense to put the most resources into the plugins which have the biggest user base and which fit best with our other plugins. As a result, in early 2024 we made a team decision that we should sell some of our plugins to a company who will give them the attention they deserve so that we can concentrate our…
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