Alex Denning and Iain Poulson Launch FlipWP, an Acquisitions Marketplace for WordPress Companies
Alex Denning and Iain Poulson launched FlipWP today, a private marketplace to facilitate acquisitions for WordPress companies. WP Engine’s recent published research, which estimates the WordPress economy at $596.7B, has inspired confidence in the ecosystem. An increasing number of acquisitions announced over the past month is also reinforcing the need for a more centralized marketplace for these opportunities. “Iain and I started talking a lot more regularly a year ago, when he started Plugin Rank,” Denning said. “He was getting people asking him for acquisition opportunities, and with Ellipsis I was getting clients asking for help evaluating acquisitions and with sales. There was no go-to marketplace, so in March we started talking about working together on solving the problem.” Sellers can list on FlipWP privately for free and buyers handle their own sales, with no exclusivity obligation. The site doesn’t charge for listings and it doesn’t take commission from any sales. The $299 membership for buyers opened today, which offers access to FlipWP’s email list of acquisition opportunities. Listings include business data, such as ARR and monthly profit, the asking price, and commentary about the opportunity from FlipWP. Buyers can reach out directly to sellers with no middleman involved. In…
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