Automattic Doubles Down on the Developer Community
There’s something in the water at Automattic, and I don’t think it just started with Matt Mullenweg’s “samattical“. The last few months have seen a number of interesting changes across the company and its approach to the broader WordPress community. When I pull the various threads, it looks to me like Automattic is making a larger strategic pivot towards “developers” and “builders” as a target audience, for itself and quite possibly for WordPress. Automattic’s products have traditionally focused on the DIY side of the WordPress market, making tools for bloggers or creators building their own websites. That’s still largely the case, but recently, things have been looking a little different. I was able to talk to a handful of people across the company and explore some of these major changes. While I was never given an answer on Automattic’s larger strategy, if such an answer even could be given, I think there’s enough out there to frame some initial thoughts on changes that might affect WordPress (the software) going forward. Woo Express causes Woo Distress When Matt Mullenweg started his sabbatical, he did so with a tongue-in-cheek blog post titled “Automattic’s Big Re-Org“. While there was no big reorganization, the…
…Full post on WP Tavern
Read Full
