Awesome Motive Acquires Sandhills Development
Awesome Motive, the company behind OptinMonster, WPForms, MonsterInsights, and other popular WordPress plugins, has acquired Sandhills Development. The deal includes all of the company’s WordPress products and services: Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, WP Simple Pay, and the Payouts Service. The majority of the development team will be joining Awesome Motive to continue supporting the products. In a personal farewell to the WordPress community, Sandhills Development founder Pippin Williamson confesses he lost his passion for WordPress and the web: In the last few years I discovered a truth about myself: I had lost my passion for the web and building software products. I used to absolutely adore WordPress and building plugins to extend it and power businesses. That passion helped create amazing platforms that have helped tens of thousands of businesses grow, succeed, and thrive on the web, and I am so immensely proud of that. But when the passion is gone, the drive and motivation to build great things leaks away as well. It has been several years since I last felt truly inspired and motivated to build something with WordPress. Sandhills Development has created an iconic and beloved suite of products with more than 100,000 users. Its Payouts Service…
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