Evergreen Content: What It Is & How to Use It to Grow Your Traffic
Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful blog, it should be part of your content strategy. In case you don’t yet know what evergreen content is, how it can help your marketing, and – most importantly – how to create it, that’s exactly what we will cover in this post. Stay tuned! What Is Evergreen Content? The term “evergreen” comes from the world of plants. It describes those plants that don’t lose their leaves with the seasons and instead stay green all year round. That is also what evergreen content is: blog posts and content pieces that continue to be relevant long past their publication date, regardless of what’s happening in the world. While all content stays around, the evergreen variety stays on top of search results for months, years, even decades. How do they do that? By revolving around topics that people are always interested in, such as: How to train your dogRecipesDating adviceWeightlifting tips Mostly, the revolve around the basic needs and desires of humanity, like love and romance, money, careers, children, food, etc. On the other hand, non-evergreen topics are: Celebrity newsSeasonal content,…
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