Google Analytics 4 Tutorial: A for Beginner’s Guide for 2021
In October 2020, Google released a brand new version of their Analytics platform: Google Analytics 4. While the only thing that’s changed is the addition of a property, it came with a bunch of exciting features, an updated and in many ways simplified interface, and a shiny new name. In this Google Analytics 4 tutorial, we will dive into all of it! There’s a whole host of complex features to wrap your head around and they add tons of important functionality. Most notably, you can now track both apps and websites, which is a pretty big deal and was a huge limitation in older versions of Google Analytics! Ready to try it out for yourself? Here is everything you need to know about GA4: the best of its major additions and how to get comfortable with the new interface, all in one tutorial. What is Google Analytics 4? Google has introduced a major update which adds a new type of property. You may know it already as App + Web, and it does exactly as the name implies: track both your website and application across different platforms and properties. Universal Tracking, the now outdated property, only allowed you to track…
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