Google Launches Search Console Insights, a User-Friendly Content Performance Overview
Google Analytics is powerful if you know exactly what kind of metrics you want to investigate, it but can be overwhelming if you just need a simple overview of your traffic and referrals. Search Console Insights is a new tool from the Google Web Creators team that is aimed at making content performance easier to understand at a glance. It combines data from Search Console and Google Analytics for a user-friendly overview of important metrics for content creators. Search Console Insights can help users quickly ascertain which pieces are their best performing content, how new pieces are performing, and how people are discovering the site. Clicking on the little academic cap icon offers more information about understanding the data and tips for improving content engagement and performance. The first section shows a site’s content performance trend for the past 28 days using page views and page view duration. The next card displays a carousel of new content with page views, average page view duration, and badges for content that has high average duration compared to other content on the site. Other cards include the most popular content within the past 28 days, top traffic channels, top Google Search queries, referring…
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