Google’s Helpful Content Update: What It Means for Your Website
Google’s so-called Helpful Content Update rolled out between August 25 and September 9, 2022. It is yet another algorithm update the search giant has implemented in order to improve its search results. In order to help you better understand what it is about and what it means for your WordPress site, in this article we will take an in-depth look at the update. You will learn what it entails, its impact on your content, and also some (well-deserved?) criticism. Let’s go. Quick Facts: What is the Helpful Content Update? Image source: Pawel Czerwinski/Unsplash The best way to give a definition of what this algorithm update is about, is to quote Google’s announcement: […] we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.[…]The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well. In short, the update aims to weed out low-value and unhelpful pages from the search results. If that sounds very similar to the E-A-T update, that’s not accident.…
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