How (And Why) to Start Using Google Analytics 4
If you use Google Analytics, you probably already benefit from its features. However, you may have heard that Universal Analytics is transforming to Google Analytics 4. This new system might seem complex, and the prospect of transitioning can feel overwhelming. Fortunately, we’ve gathered all the information you need about the new analytics system. Google Analytics 4 (GA4) comes with new ways of measuring website performance and engagement. You can leverage it to gain better insights into user engagement on your site. In this post, we’ll introduce you to Google Analytics 4 and its advantages. Then, we’ll walk you through the setup process and explain the different parts of its analytics dashboard. Let’s get to work! An Introduction to Google Analytics 4 Google Analytics was created back in 2005. Although the system has evolved, its core purpose of serving as an analytics tool has remained the same: Google Analytics is a platform that tracks and measures traffic and performance on your website. However, on July 1, 2023, the current system (Universal Analytics) will no longer process data, and Google Analytics 4 (GA4) will take over. If you’re currently using this tool, you might have already seen the banner on your Google Analytics…
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