How to Implement Referral Marketing in Your eCommerce Store (4 Tips)
Gaining new customers is one of the primary concerns for any eCommerce business. It’s likely at the core of your marketing strategies, and one of the most significant expenses in your budget. However, acquiring these customers can be costly and involve a lot of hard work. Referral marketing is one way to simplify the process. This technique encourages customers to promote your brand and products for you, usually in exchange for incentives. These ‘refer-a-friend’ programs allow you to boost sales while minimizing the impact on your existing budget. In this article, we’ll dive into what referral marketing is and why it’s a great choice for your eCommerce business. Then we’ll explore four tips to help you implement it. Let’s take a look! What Is Referral Marketing (And How Can It Help Your eCommerce Business)? Referral marketing encourages customers to promote your products or services to their friends, family, and social networks. You’ll typically offer some form of incentive, such as a discount or free product, in exchange for the referral. There are several advantages to using referral marketing as part of your eCommerce strategy. For example: It’s an inexpensive way to acquire new customers. Referral marketing costs significantly less than other acquisition…
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