How to Optimize Your WordPress Website for Local Searches (3 Tips)
Most websites live and die by search engine traffic. The better you are at Search Engine Optimization (SEO), the more potential traffic you can get. However, there’s a big difference between optimizing for regular searches and local ones. If you run a business with a local presence, you’ll need to learn how to target specific areas through SEO. Local SEO will enable you to get more targeted traffic, and help your site appear in front of nearby users. The closer a user is, the easier it can be to convert them into a customer. In this article, we’ll discuss the concept of local SEO. Then we’ll go over three ways to optimize your WordPress website for local searches. Let’s get to work! An Introduction to Local SEO SEO involves making changes to your website so that it ranks as high as possible in Search Engine Results Pages (SERPs). In most cases, you want to attract as broad an audience as possible. If you run a blog, for example, it doesn’t matter if your visitors are from the United States or Tanzania as long as they can understand your content. Casting a broad net doesn’t work as well for every type…
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