How You Can Take Your SEO to the Next Level With Structured Data and Knowledge Graph
Google and other search engines have changed the way they look at websites. While everything used to revolve around keywords, these are no longer enough today. Search engines have become smarter and have begun to explore the true meaning of words, to better understand user search intent and query meaning. As you can imagine, this has greatly changed SEO and paved the way for Semantic SEO, which improves organic traffic by providing search engines with the information they need to properly understand a search query and clearly respond to a specific search intent. By building a precise data set rich in information and links between them, search engines can understand the content of web pages and make it more visible across areas that were previously exclusive to advertisers (like Google Shopping), or that cannot be reached by paid advertising (think Google Lens or voice assistants). The key to doing this is structured data. What is Structured Data in SEO? Structured data allows search engines to understand the content of your website. To speak the same language as Google, you need to translate the content of a website into information it understands, using a specific vocabulary, Schema.org. This huge shared vocabulary,…
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