Iconic Releases Flux Checkout 2.0 for WooCommerce with New Modern Theme
Iconic has relaunched its Flux Checkout plugin with a new, modern checkout theme. The plugin was created to minimize customers abandoning their carts due to checkout complexity. It breaks the checkout experience into steps to make the process feel faster and simpler with a distraction-free design. Flux Checkout 2.0.0 adds a new “Modern” theme in addition to the plugin’s previous “Classic” theme that offers a more app-like checkout experience. Modern has a more minimalist black and grey design. “The default Woo checkout is not optimized at all,” Iconic founder Jame Kemp said. “It presents you with the required fields, in a pretty unfriendly and overpowering way. If there are too many fields, the user is less likely to checkout.” Comparing the default Woo checkout experience to Flux is a bit jarring, and it’s easy to see how customers may feel overwhelmed with the default. Fortunately, WooCommerce is extensible. The space could use more varied checkout plugins so store owners have more options to customize the experience. Default WooCommerce Checkout “Flux reduces this friction by splitting the fields into steps and reducing the number of fields required to fill in,” Kemp said. “It also integrates an address auto complete to make…
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