Mailchimp for WordPress Plugin for Sale in the Ballpark of €1.6M
Danny van Kooten, creator of the Mailchimp for WordPress plugin, has indicated that he is interested in selling his plugin for somewhere in the ballpark of €1.6M. It is the most popular Mailchimp solution for WordPress, although it is “unofficial” in that it is not developed by or affiliated with Mailchimp in any way. It has more than 2 million active installs and has been downloaded more than 42 million times. In a comment on a popular Hacker News post that asks, “What is the best income stream you have created till date?” van Kooten dropped the hint that he is willing to sell the nearly ten-year-old plugin: It’s definitely not my passion but in 2013 I built a WordPress plugin around the API of a popular newsletter service and it’s been paying my bills ever since. Still going strong at €36K per month excluding VAT. There was (and still is) a huge market where non-technical people are looking for a GUI around something a programmer would find very simple (and usually too boring to work on). More so if the tech surrounding it is not particularly sexy, as is the case for WordPress and PHP. Ps. In case anyone…
…Full post on WP Tavern
Read Full
