Matthaus Klute Acquires Social Link Pages Plugin
WordPress developer Corey Maass has sold his Social Link Pages plugin to Matthaus Klute, an independent WordPress consultant and developer with Alpha Particle. It’s another story of small plugins changing hands, where developers get the opportunity to test ideas and business models. Even the most modest creations have value in a thriving marketplace where business owners are willing to invest in these types of assets to expand their own offerings. In 2019, Maass created Social Link Pages after taking a course on how to market himself as a musician and DJ. The course required him to sign up for Linktr.ee, a popular “link in bio” landing page service. “In typical developer fashion, instead of paying $8 a month, I thought ‘I should build this,’” Maass said. “So I spent hundreds of hours building Social Link Pages for WordPress.” Initially, Maass built the free version with most of the basic bells and whistles found in other link-in-bio page builders. After getting some pushback from the Plugin Review team, who Maass said were “skeptical about why we needed a ‘mini WordPress inside WordPress,’ the Social Link Pages plugin was approved for the directory. Over the next year he added features that he needed…
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