Newsletter Glue Closes Free Plugin on WordPress.org
The creators of Newsletter Glue have removed their free plugin from WordPress.org in favor of focusing on the commercial version. The plugin streamlines the publishing workflow for newsletter authors who also publish to their WordPress sites. It includes blocks and patterns for email templates and subscriber forms. Five months ago the plugin’s authors warned users that they would be closing the free version and would no longer be updating it as of May 1, but the process of removing it was delayed until today. Co-founder Lesley Sim announced the plugin’s closure on Twitter and shared a few valuable lessons for WordPress product businesses looking to use WordPress.org as a their primary distribution channel. “We made a bunch of noob mistakes in the way we set up free vs paid,” Sim said. “Which made the customer upgrade flow kind of weird. I think it could’ve worked. We just didn’t set it up right, and it just doesn’t make sense to fix it.” At the time of closure, the free Newsletter Glue plugin had approximately 200 active installations, which seems low for a growing commercial plugin. This is because the free version got uninstalled when a user upgraded to pro, so it…
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