Ollie Theme Faces Pushback from WordPress Theme Review Team
Mike McAlister, creator of the free Ollie theme, has been working towards getting his theme approved for hosting on WordPress.org. Ollie went into public beta in April 2023 and gained momentum over the next few months when McAlister previewed the theme’s new onboarding wizard. WordPress users have been slow to adopt the block editor and block themes by extension. In 2022, only 54% of respondents to WordPress’ annual survey have used the block editor, four years after it was introduced. Block themes have trickled into the official directory, far behind the lofty goals set for their expansion. The sluggish movement towards block-based sites has led some to speculate on whether there will ever be a market for commercial block themes. Ollie was designed to make onboarding to a block theme easier and the Site Editor more approachable, so that users don’t have to start from a blank canvas. The theme’s demo boasts “a 40-hr head start” on setting up a new WordPress website, thanks in part to dozens of patterns for fast page building. Ollie’s built-in onboarding experience aims to drastically reduce the amount of time users spend getting started. After receiving significant pushback from the Theme Review team during Ollie’s three…
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