352 – Why email marketing is still alive: insights from Rytis Lauris of Omnisend

352 – Why email marketing is still alive: insights from Rytis Lauris of Omnisend

Posted by WP Builds Weekly Podcast on November 30, 2023 at 6:49 am
Today, we’re joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on
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WP Builds Weekly Podcast

A WordPress podcast packed full of things that you either don't want to know or are clever enough to work out that we just made up!