PublishPress Acquires MetaSlider Plugin and MetaSlider Lightbox
PublishPress, a company that develops free and commercial publishing and permissions plugins for WordPress, has acquired MetaSlider from Extendify. The plugin is used on more than 700,000 sites to build sliders, slideshows, carousels, and galleries. The company’s mission is to help publishers succeed, so this is a curious acquisition as sliders seem to have fallen out of favor on the web over the past seven years, due to problems with SEO, performance, and poor engagement. “A traditional slider isn’t a good fit for a news website for a couple of reasons,” PublishPress founder Steve Burge said. “First, publishers want a display that they can update easily. Second, they can be worried about the performance slowdown from a slider. “We aim to tackle those problems head-on. To solve the first issue, we plan to expand dynamic content features of MetaSlider so you can easily pull in fresh content. And secondly, we’ll focus on the speed of MetaSlider, so you don’t have to worry about a slow site.” Burge said PublishPress will use MetaSlider as a platform for building a suite of image tools. As part of the sale, the company has also acquired MetaSlider Lightbox, which has 10,000 active installs, and…
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