TeslaThemes Rebrands, Shifts Focus to Real Estate Market
Earlier this month, TeslaThemes announced that it was rebranding to WPRealEstate. The company wanted to focus its efforts on a single niche in the theming market and cut back on the library of projects it was maintaining. In 2017, Imagely acquired TeslaThemes. The shop was created in 2013 and had grown its library to 68 themes. Last year, Imagely was acquired, and Nathan Singh was named CEO of the company. Eric Danzer, the founder and former CEO of Imagely, continued running TeslaThemes and its sister site ShowThemes since the acquisition. He is now ready to turn the page and jump into the next chapter of running a successful WordPress business. “I’ve decided that, as a business, we’ll do better focusing our energy on a specific niche rather than trying to be all things to all people,” he said. After several years of running a generic theme shop, the company ran into a brick wall that so many others in the industry I have talked to had hit. It is the realization that maintaining so many disparate projects puts an almost insurmountable burden on the development and support teams. “TeslaThemes has historically tried hard to serve a lot of small niches,”…
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