The ADA and Universal Design: How toAnswer Common Client Questions andConcerns About Website Accessibility
This is the concluding article in a series I’ve been writing on accessible web experiences. In the first article, “Why Do We Develop Accessible Web Experiences?” I discussed the “why” of accessible digital design. In “Building a Better Blueprint,” I covered creating personas, user journeys, sitemaps, and wireframes consistent with universal design principles. In “ARIA: 5 Best Practices for Screen Readers and Other Assistive Devices,” I shared techniques for making web experiences accessible for screen readers and other assistive devices. In “How to Talk to Your Clients About Why Website Accessibility Matters,” I offered some advice on how to discuss the importance of accessible website design with your clients. In this final article I’ll discuss how to respond to common questions and concerns that may come up when you’re talking with clients about website accessibility. In my previous article in this series, I covered the three primary reasons — ethical, business growth, and legal — why your clients should care about website accessibility, and I explained how I make the case for website accessibility to my agency’s clients. These arguments are enough to convince most to invest in website accessibility. However, some clients may have lingering tactical questions or concerns…
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