Why Physical Location Matters, Even When Starting an Online Business
Starting an online business is no walk in the park — it requires diligent planning, understanding your market and competition, and basic knowledge of standard business practices. Ecommerce is growing at an exponential rate, and there’s no sign of it slowing down. Some startups and nascent businesses believe that operating online means there’s no need to purchase office space. It may even be a driving factor when deciding to open an eCommerce company. Here are some reasons why physical location matters for your online business. Why Have a Physical Location? Regardless of what industry you serve, having a physical location can make or break your business. Finding a place that fits your brand image and company culture is crucial when achieving your business goals. Otherwise, it may be challenging to get customers to buy your products or reap the benefits of your services. Our buying behavior may be moving online, but many external, offline factors influence our purchasing decisions. Technology plays a major role, and it’s critical for businesses to keep up with the latest tech trends. According to the Wharton School of the University of Pennsylvania, where we live affects our online buying behavior. It shouldn’t come as a…
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