WP All Import Is Moving Away from Lifetime Licenses
WP All Import announced it will soon change its business model to annual licenses. The product, which includes free and commercial versions, allows users to import/export XML, CSV, or Excel data and integrates with more than a dozen popular plugins. Since its founding in 2011, WP All Import has been sold with unlimited, lifetime licenses. The product has more than 12,000 customers. In a statement published this week, WP All Import explained that the company went with lifetime licenses from the beginning because most commercial plugins were sold this way when they started in 2011 and customers began to expect it. Some companies have had a rocky transition out of providing lifetime licenses, as the community saw with Delicious Brains’ acquisition of ACF in June 2021. Although they assured existing customers that they would honor their lifetime licenses, a few months later on Black Friday, Delicious Brains began urging them to purchase annual subscriptions. For many companies transitioning away from old pricing strategies, lifetime license holders become dead weight, requiring support without putting revenue back into the company. WP All Import has found success with offering lifetime licenses for 11 years, but the company is making sure its new customers…
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