WP Engine Acquires 5 Plugins From Delicious Brains
Delicious Brains, a WordPress product company founded in 2012 by Brad Touesnard, has sold five of its plugins to WP Engine: Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace. Over the past four years, WP Engine has been scooping up developer tools through acquisitions, including StudioPress and the Genesis Framework (2018), Flywheel and its Local development tool (2019) and the Frost block theme (2021). The five Delicious Brains plugins, which are active on more than four million WordPress sites, greatly expand WP Engine’s reach into the developer market. ACF, which allows developers to control WordPress edit screens and custom field data, accounts for two million users. Delicious Brains will continue with its SpinupWP product which allows developers to spin up a server and manage it via a cloud-based control panel. “What if I could exit the plugin side of the business but keep SpinupWP and continue on with that project and its team?” Touesnard said in a post explaining why he sold the plugins. “The more I thought about it, the more I liked the idea. “In the previous 18 months, we had gone from 10 people to 34. I was now a…
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