Yoast Joins Newfold Digital, Team To Stay in Place
Earlier today, Yoast CEO Marieke van de Rakt announced the company had been acquired by NewFold Digital. Yoast and its SEO-related business are expected to continue operating as usual with its current team and maintaining its product line. Newfold Digital is a global web solutions provider that serves small-to-medium businesses. The company has many brands under its umbrella, such as Network Solutions, Bluehost, and more. “Yoast never had any funding before, it grew organically into a company with 140 employees maintaining a plugin with over 12 million active installs,” wrote van de Rakt in the announcement. “We don’t want to stop there! We’re planning to grow and improve even further! Joining Newfold Digital provides us with the freedom to build and iterate on ideas to further our mission.” There are no plans to change the team or the culture around Yoast. One of the goals during the acquisition was to keep everyone in place, continuing work on their product line. “Of course, some things change,” said Yoast founder and CPO Joost de Valk. “We’ll integrate into their systems (HR and finance). We’ll work on special offers for customers from Newfold. Our company changed so much over the five years, so…
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