Yoast Moves Outside of Open Source Platforms to Launch SEO App for Shopify
After 10 years in the WordPress ecosystem as one of the most popular plugin businesses, Yoast is branching out with a new SEO app for the Shopify market. The app will offer Shopify merchants a set of optimizations for search results and Google Shopping, automatically add structured data, and allows users to optimize for desired keyphrases. It will launch in the Shopify app store on January 18, 2022. “An app on the Shopify platform is a huge business opportunity,” Yoast CEO Thijs de Valk said. “Shopify is growing fast. It makes sense to build an app and profit from the growth of that specific platform.” Shopify is the second-fastest growing CMS, according to W3Techs’ 2021 data, used on 4.4% of websites, up from 3.2% last year. The next closest contender, Wix, passed up Joomla and Drupal in 2021, furthering a trend of hosted, closed source software platforms burying open source CMS’s. In his biannual CMS market share analysis, Yoast founder Joost de Valk observed WordPress’ slowed growth as compared to earlier in the pandemic and commented that the platform does not appear to be heading towards 50% market share as he would have projected based on the numbers a year…
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