You Don’t Have To Want What Everyone Else Wants
I launched a WordPress-based business sometime around 2013. Starting a business is a goal for a lot of people, but it was never something I intentionally set out to do. I was in university at the time and blogging about books — just doing something I loved. But then I had an idea for a WordPress plugin that would make book bloggers’ lives easier. Although I did decide to sell it instead of releasing it for free, making a lot of money was never my goal. I thought maybe I’d make $500 overall if I was lucky. But three months in I’d already made nearly $1500 and those numbers would only continue to climb. By the time I graduated university, this little business of mine was already fully paying my bills. I went straight from graduation to running a full time business. Over the next few years, I sold pre-made plugins, built custom plugins, launched custom websites for authors and bloggers, dipped into the managed WordPress hosting space, and created WordPress e-courses. Objectively, business was great. But by 2016, I was waking up every morning and thinking, “What the hell am I doing?” The more my business grew, the more…
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