#41 – Laura Nelson on How To Create a Profitable Newsletter
On the podcast today, we have Laura Nelson. Laura is a Content Marketer at WooCommerce where she’s responsible for creating and planning engaging content for their users. Prior to WooCommerce she worked at MailPoet, an email marketing plugin for WordPress, and before that, she worked at Pragmatic, a UK based WordPress agency. She’s on the show to share her experience about how you can, and why you might want to, set up a paid email newsletter. When I hear the word newsletter, I’m typically thinking of the information which drops into your inbox on a regular basis. We’ve all surrendered our email addresses in return for some product or service. We agree to receive emails on the understanding that we can unsubscribe at some point. Perhaps a few of these emails really resonate with you, but it’s likely that you’ve unsubscribed from many as the content is no longer wanted. This kind of email marketing is not always viewed favourably, and is not the kind of technique that Laura is on podcast to talk about. Her pitch is that email newsletters can themselves be a product. That people will pay to receive your emails, and she’s got data and examples…
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