An Exciting New Use Case for Gutenberg: Newsletters
If you haven’t yet dipped your nib in the Gutenberg inkwell, you should give it a try. Gutenberg has been a part of WordPress since version 5.0., and is now used by 100s of millions of WordPress websites. As our WordPress workflow increasingly shifts towards Gutenberg, let’s look at a new use case for Gutenberg blocks that we might not have thought of before: Newsletters. Newsletters are back, and they’re on the rise Since the first advertising email sent in 1978, email marketing has now been around for decades. Today, email marketing is stronger than ever, and experiencing a revival. 90% of content marketers say email engagement is the top metric they track to measure content performance. Besides the many email service providers (ESPs) that exist today, new platforms such as Substack are now getting into the newsletter game. Launched in 2017, Substack recently raised $65 million, with a market valuation at $650 million. Twitter has also recognized the value of newsletters when they acquired Substack competitor Revue in January of 2021. Another testament to the increasing popularity of newsletters is the fact that older, more traditional publishers like The Washington Post and The New York Times are also trying…
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