Automattic Acquires Texts, An All-in-One Messaging App
Automattic has acquired Texts, an all-in-one messaging platform, for $50 million. Texts is a newer company founded in 2020 that creates a centralized inbox for all major messaging platforms, including iMessage, WhatsApp, Instagram, Telegram, Signal, Twitter, LinkedIn, Slack, and Discord. The proliferation of messaging apps and inboxes has made responding to communication more complicated than it was in previous years. Most companies would prefer to keep users on their own platforms, but Texts offers a new level of interoperability between messaging apps that doesn’t require the use of its own servers. The website states that users’ messages never touch Texts’ servers. They are encrypted and sent directly to the messaging platforms. Texts charges a monthly subscription, instead of making money by selling users’ data. It also offers a number of AI-powered features for chat summaries, drafts, and translation. Automattic’s Texts acquisition announcement states that the company is moving “into a fourth market that’s integral to the modern web experience: messaging.” Mullenweg has been eying the messaging market for years and has previously spoken of his fascination with messaging platforms and their relationship with the independent web. In an interview with Om Malik at WordCamp Europe 2017, he mentioned that Automattic was experimenting…
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