Awesome Motive Acquires WP Charitable Plugin
Awesome Motive, makers of popular plugins like OptinMonster, WPForms, and MonsterInsights, acquired WP Charitable this week. The plugin is used by more than 10,000 non-profits for creating fundraising campaigns and collecting online donations. It does not charge any transaction fees and currently has a 4.9/5-star average rating on WordPress.org. “Wes and I launched Charitable in 2015 because we were tired of seeing non-profits use hosted fundraising platforms that charge hefty fees and strip them of the ability to brand and control their donation pages,” WP Charitable co-founder Eric Daams said in his farewell post. “After being a small team splitting our time on the product as well as our agency business for the last 7 years, we are ready to pass the reins to someone who shares the same passion and has the resources to make Charitable even better than it is today.” Awesome Motive CEO Syed Balkhi said the company’s non-profit users had long been requesting a beginner-friendly donations plugin. They could either acquire one or build one from scratch. WP Charitable’s timing to sell coincided with Awesome Motive’s next move on expanding tools for non-profit customers. “As you know, at Awesome Motive, our mission is to help small…
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