How to Get More Product Reviews and Boost Your Sales (4 Tips)
In 2020, it’s estimated that companies spent almost $400 billion on digital advertising. However, nearly seven in ten customers say they purposefully avoid advertising. Thankfully, there is a way to convince people that your products are worth purchasing without resorting to advertisements. By encouraging your existing customers to post reviews, you can secure more sales and perhaps even justify a price increase. In this post, we’ll discuss why reviews are essential for any online business. We’ll then share four tips for attracting a steady stream of five-star reviews. Let’s get started! An Introduction to Product Reviews (And How They Can Boost Your Sales) Today’s savvy consumer is unlikely to believe the positive things a company has to say about its own products. This is where reviews come in: Feedback left by satisfied customers can help convince even the most skeptical shopper that your products are worth purchasing. In fact, 90 percent of consumers confirmed that User-Generated Content (UGC), such as product reviews, is more influential than email marketing and even search engine results. Giving customers the freedom to critique their experiences can be daunting. There’s always the fear that one unhappy shopper may seize the opportunity to leave negative feedback.…
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