Why Your Business NEEDS User Generated Content with Tory Gray

Why Your Business NEEDS User Generated Content with Tory Gray

Posted by How I Built It on August 27, 2023 at 1:13 pm
Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy,

How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.