How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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My Be Everywhere Strategy was an Incredible Failure (Which is Good)
Posted by How I Built It on April 8, 2024 at 4:30 am

My Be Everywhere Strategy was an Incredible Failure (Which is Good)

I love shuffling poker chips. In fact, I love playing poker…but there’s a fallacy in gambling that can get you into a…
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Discovering What Customers Really Want with Georgiana Laudi
Posted by How I Built It on April 1, 2024 at 2:54 am

Discovering What Customers Really Want with Georgiana Laudi

I remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place,…
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Tools Check-in: What am I using so far in 2024?
Posted by How I Built It on March 25, 2024 at 1:58 am

Tools Check-in: What am I using so far in 2024?

My grandfather came to the United States from Italy in 1949 and worked in New York City for much of his life…
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Rethinking Our Relationship with Time and Money with Khe Hy
Posted by How I Built It on March 18, 2024 at 12:31 am

Rethinking Our Relationship with Time and Money with Khe Hy

I abhor hustle culture. Telling someone to work a full-time job, then go home and work more all for some goal that…
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Aligning Your Values to Set the Right Goals with Tanya Alvarez
Posted by How I Built It on March 11, 2024 at 4:43 am

Aligning Your Values to Set the Right Goals with Tanya Alvarez

What do you want your life to look like? Last week I talked about how not being intentional is kind of like…
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Why I’m Killing my Membership
Posted by How I Built It on March 4, 2024 at 2:44 am

Why I’m Killing my Membership

Not being intentional in your business is a bit like getting in your car and driving without the GPS. Sure…you generally know…
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Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on February 26, 2024 at 1:33 am

Why Every Business Owner Needs a Podcast with Krystal Proffitt

Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about…
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Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on February 19, 2024 at 12:13 am

Solopreneurs Need to Sell Strategy as a Service with Maggie Patterson

During the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a…
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Taking a bet on Substack’s Network Effect with Nathalie Lussier
Posted by How I Built It on February 12, 2024 at 4:42 am

Taking a bet on Substack’s Network Effect with Nathalie Lussier

Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own…
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What’s Missing From Your Process?
Posted by How I Built It on February 5, 2024 at 3:25 am

What’s Missing From Your Process?

One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own…
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