How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Great Things Require Time
Posted by How I Built It on January 30, 2024 at 2:04 am

Great Things Require Time

It was Christmas Eve, and I was waiting in line for bagels.As someone who grew up in New York now living close…
My Experiment with Substack and Being “Everywhere”
I sweat bullets over finding the right tools. Some might say I am an Overthinker.And that is an asset to me. But…
Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark
It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the…
My 2024 Yearly Theme
Posted by How I Built It on January 8, 2024 at 4:44 am

My 2024 Yearly Theme

The word ‘Control’ evokes various thoughts and emotions, many of which are negative. Control is often associated with an excessive desire to…
How to be a Scrappy Research (to Actually Sell Products) with Becky Pierson Davidson
Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and…
You're Using AI All Wrong with Bryan McAnulty
Posted by How I Built It on December 11, 2023 at 4:15 am

You're Using AI All Wrong with Bryan McAnulty

A few weeks ago, I ruffled some feathers on social media. I said, “Telling people you wrote your book with AI is…
How to be Prepared (and Reach More People) as a Podcast Guest with Adriana Baer
Imagine that you’re going to give a talk on a topic you know really well. You spend time on the presentation, rehearse…
Stop doing "Sales" and Start Having Conversations with Nikki Rausch
Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to…
Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart
Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it’s easy for…
Switching From Zapier to Make, and A Potpourri of Automation
How much help is too much help? When do you go from the actual worker to the visionary? And where does AI…