How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung
Posted by How I Built It on September 11, 2023 at 6:05 am

Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung

I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all,…
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An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy
Posted by How I Built It on September 4, 2023 at 4:49 am

An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy

You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s…
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Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins
Posted by How I Built It on August 28, 2023 at 2:36 am

Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins

If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs…
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Using Hypefury for Better Twitter Engagement
Posted by How I Built It on August 27, 2023 at 1:16 pm

Using Hypefury for Better Twitter Engagement

When I went back to Twitter, one of the first things I wanted to look into was how I can easily post…most…
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12 Simple Automation to Help You Get Started
Posted by How I Built It on August 27, 2023 at 1:15 pm

12 Simple Automation to Help You Get Started

A Rube Goldberg machine is an overly complex device that performs a simple task through a series of chain reactions. If you’re…
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How I've Configured my Stream Deck, Part 2: XL Page 2
Posted by How I Built It on August 27, 2023 at 1:15 pm

How I've Configured my Stream Deck, Part 2: XL Page 2

In Part 3 of my Stream Deck Series, I’m covering Page 3 of my Stream Deck XL. Let’s Dive in! – Screenshot of…
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Earning Traditional Media Coverage Without Paying For Ads with Christina Nicholson
Posted by How I Built It on August 27, 2023 at 1:15 pm

Earning Traditional Media Coverage Without Paying For Ads with Christina Nicholson

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make…
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Capture Text from Any Image
Posted by How I Built It on August 27, 2023 at 1:15 pm

Capture Text from Any Image

There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data…
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To Grow Your Newsletter, You Need to Have Unique Content with Chenell Basilio
Posted by How I Built It on August 27, 2023 at 1:15 pm

To Grow Your Newsletter, You Need to Have Unique Content with Chenell Basilio

It would be a dream of mine to grow a newsletter from 0 to 8,000+ in less than 6 months. But that’s…
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Thinking about Webinar Software
Posted by How I Built It on August 27, 2023 at 1:15 pm

Thinking about Webinar Software

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.But at…
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