How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Why You NEED to Take Calculated Risks to Grow Your Business with Matt "Dappz" McGuckin
Imagine making $70,000…from your bedroom…in one night. That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his…
The 2023 Solopreneur's Gift Guide
Posted by How I Built It on November 6, 2023 at 2:42 pm

The 2023 Solopreneur's Gift Guide

Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and…
Why Awkwardness Is Your Competitive Advantage in Content Creation with Henna Pryor
Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s…
The Importance of Digital Storytelling
Posted by How I Built It on October 23, 2023 at 1:39 am

The Importance of Digital Storytelling

A family walks into a talent agency, and says, “Have we got the act for you…”If you’re familiar with this opening to…
Sometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton
In a way, the chaotic start to our interview, followed by the calm, cool conversation that followed, is a metaphor for Jordan’s…
Podcast Workflows: How Trailer Park Got 10,000 Downloads in 6 weeks.
It’s podcast swap time! Except I’m telling you about another podcast of mine: Podcast Workflows. It’s a daily podcast that focuses on…
Why Podcast Interviews are a Content Goldmine with Tom Schwab
If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI…
How to Stand Out When Everything is Competing for Attention with Steve Woodruff
Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of…
Using Twitter to Grow Your Podcast with Yong-Soo Chung
Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you…
Create More Engaging Cohort-based Courses with the Flipped Classroom Model
Cohort-based courses are on the decline if the tastemakers are to be believed. And it makes sense. Now that people aren’t stuck…